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Feature Article in Publishers Perspective by Porter Anderson onJuly 23, 2018

The 2017 statistics of the new StatShot Annual Report from the Association of American Publishers show 2.7 billion units moving, and a mild, five-year decline in overall total revenue estimates.

Online Sales: 43.2 Percent Print, 27 Percent Ebook

Days after the UK’s Publishers Association released its 2017 “Yearbook” report on the British book publishing industry, the organization’s Stateside counterpart, the Association of American Publishers (AAP), released news to the press of its 2018 StatShot Annual Report which covers 2017 US book publishing industry statistics.

As in the case of the Publishers Association’s report, members of the organization receive a copy while others can buy it and will find information here (US$395.00).

The top line offered in press material is that in 2017, the US book publishing industry generated an estimated $26.23 billion in net revenue for 2017, representing 2.72 billion units.

Another key point: Publisher revenue for trade books (fiction, nonfiction and religious presses) were reported by survey respondents to be effectively flat at 0.3 percent, increasing by $45 million in 2017 over 2016. Since 2013, or in the past five years, publisher-reported revenue for trade books has increased by some $820 million.

And at Publishing Perspectives, we find this component of the newly released information on the American market interesting: “For the first time, publisher sales to physical and online retail channels were approximately equal at $7.6 billion and $7.5 billion respectively in 2017.

“Within online retail channels, 43.2 percent were print formats, 27 percent were eBooks, 16.3 percent were instructional materials, 10.5 percent were downloaded audio, and 3.1 percent were physical audio or a different format.” Keep in mind that the digital revenues reported by publishers can’t include such revenues that are not reported by online retailers. So the entirety of the market picture isn’t available here, but the comparison of publishers’ reported sales levels to brick-and-mortar and online outlets is interesting.

Publisher Revenue in Billions, 2013 to 2017

 

Year

Trade

Higher Ed

PreK-12

Professional

University

Other

Total

2013

$15.13

$4.81

$3.84

$2.97

$0.30

$0.02

$27.07

2014

$15.43

$4.85

$4.27

$3.09

$0.30

$0.00

$27.96

2015

$15.82

$4.53

$4.11

$3.05

$0.29

$0.00

$27.80

2016

$15.90

$3.96

$3.73

$2.37

$0.28

$0.04

$26.27

2017

$15.95

$3.98

$3.62

$2.35

$0.29

$0.04

$26.23

 

From: 2018 StatShot Annual Report, Association of American Publishers

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Texas Authors, Inc. is an organization designed to help Texas Authors learn how to better market and sell their books.

We work closely with our partners DEAR Texas, Inc., and Texas Authors Institute of History, Inc., both nonprofits that have created additional programs and events for Authors.

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