by Porter Anderson, Editor-in-Chief for Perspective Publishing May 2, 2018
The newly announced Prime Book Box for kids from Amazon was announced on Tuesday (May 1) with images of children’s books from Macmillan, Penguin Random House, and other publishers in age groups of up to 2 years old, 3 to 5 years, 6 to 8 years, and 9 to 12 years. It’s not only interesting to see those Big Five houses working in a subscription program from Amazon, but also to note that for all its digital emphasis in so many parts of its operation, this new program is towing the line of print for kids. The children’s sector, long the leading edge in many markets, has been the slowest to migrate to digital formats as parents and children have preferred to hang onto their print titles.
Subscribers to the new Amazon Prime program get new deliveries at frequencies of one, two, or three months, and each of those shipments contains two hardcover books or four board books at up to 35 percent off list price, according to promotional copy.
The program says it uses consumer reviews as well as its Amazon Book Editors to curate the titles. And Amazon Publishing—the traditional house, not the self-publishing platform—is no stranger to the children’s market, having an imprint of its own for kids, Two Lions, as well as Skyscape for teens and young adults.
Currently listed as being available by invitation only for Prime members in the United States, the program builds in quite a bit of discretion for parents, allowing them to stop and restart the subscription as needed, and to “make changes to this box” up to a certain point on each iteration, before it ships. A standard box offers four alternate titles.
Shipping fees are included in the program, and an FAQ about the program is https://www.amazon.com/b?node=17344731011